BET.com: What made you want to create a drink especially for the ladies?
PW: That was actually the angle that made the most sense because everything else was covered. The two holes that were out there were indulgence and women, so I decided to blend the two together. I didn’t want to be another guy making a vodka that tastes like rocket fuel.
So is that why you went with a liqueur versus a traditional spirit?
Well, I thought about it and chose cream liqueur as a category but I wanted to change it a little bit. I wanted to make the consistency thinner so a woman wouldn’t feel weighed down also when they burped it wasn’t going to be a bubble coming out. [Laughs].
So you really kept the ladies in mind when you were developing this drink?
Absolutely, I thought about the calories because I know women care about that. Qream is 12.5% alcohol by volume so it’s comparable to wine but less calories. And, it’s also 99% lactose free, so people like myself that are lactose intolerant, you’re totally to do whatever you want.
What made you choose peach and strawberry flavors?
I definitely didn’t want to do mocha and I definitely didn’t want to do coffee. I wanted to do something that felt a little bit more fruity, a little bit more tropical and a little bit more exotic, so that when women taste it, they feel like what I want them to feel like—exotic.
And I hear that you’ve developed recipes as well?
We hired a bunch of chefs to make pastries and cupcakes and other baked goods using Qream as a main ingredient. All the recipes they came up with are super awesome. You can check them out when you go to our website, Qreamwithaq.com.
Inspired by royalty, I created this silky drink to celebrate the beautiful, independent and sophisticated women of today. It is a truly elegant experience for the modern day queen and her court of friends.”-Pharrell
